ART AND MARKETING



Toulouse Lautrec creating posters for the Lido in Paris, Alexander Calder decorating airplanes, Michelangelo painting the ceiling of the Sistine Chapel in the Vatican, and Andy Warhol using the icons of industrial society: these are some examples of artists that had their works used in marketing to promote corporations, institutions, and philosophies. Today's executives and entrepreneurs replaced the kings and princes of yesteryear. From the drawings on caves' walls made by our ancestors to the images and visual symbols of modern societies, art is an essential part of what's best in the human spirit.



HOLOASSY'S COMISSIONS AND PROJECTS IN BRAZIL

ART

Poster announcing art exhibition of the City Anniversary in Lille Festival, Lille, France

Creation of a sculpture to reward the best artists of Brazilian pop music, promoted by Globo Radio
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Sculpture about the theme "Samba" to award the best Brazilian Carnival Samba Schools and its composers, sponsored by the newspaper "O Dia"
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Sculptures for the winners of the art contest Physicians Artists Exibition, sponsored by Unimed


TELEVISION

Sculptures, models, paintings, drawings, atelier environment, habitudes and personality for the main actor, in the TV novel "Winged Heart", written by Janete Clair for Globo Network Television

Main sculpture for the TV short novel "Tudo em Cima" (loosely translated by "In Good Shape"), produced by Manchete Network Television
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Sculptures for the scenery of the TV program "Live" produced by Brazilian Educational Network Television


SPORTS

Creation of a sculpture for the official trophy of the Brazilian Football Championship, promoted by CBF, the Brazilian Football Confederation
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Creation of a sculpture for the official award for the "Brazil Cup", promoted by CBF, the Brazilian Football Confederation
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And click here to see the press-release and the picture for the year 2001

Tribute to Jean-Marie Havelange, bronze, polished and patina, 19 1/2", 2002, Private Collection
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Creation of Award sculptures for the winners of the horse-racing tournament of the Brazilian Equestrian Society, sponsored by Company retail stores
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Special edition of 50 exclusive sculptures for the Itanhangá Golf Club 50 years of foundation
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Sculptures for the winners of Itanhangá Golf Club contests
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Sculptures for the winners of tennis and golf contests in the Paraná State Championship, sponsored by Citibank
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Exclusive sculpture for Brazilian top model Luiza Brunet, during the World Cup, Sponsored by Dijon
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Creation of sport trophies for Frade and Portogalo Hotels

Exclusive sculpture for the football player Zico, offered by Wella

Sculpture for the winners of the event "Sports on Wheels" for The Paraplegics' Club, sponsored by IBM


COMPANIES

Creation of 40 different sculptures, each one a edition of 50 (a total of 2000 sculptures) for the companies of the Ypiranga Oil Corporation Group

Creation of an award sculpture entitled "Quality" for IBM
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Creation of a symbolical sculpture for the Mathematics Institute of Rio de Janeiro, under the auspices of IBM Brazil
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Editions of Sculptures entitled "Computer" for IBM

Creation of a sculpture for the promotion "Fabulous Faces" for Helena Rubinstein
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Award sculpture called The Voyager for Embratur, the Brazilian Tourism State Department
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Award sculptures for the Atlantic Oil Company fuel distributors
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Creation of symbol-sculpture for excellence and quality to reward Vale do Rio Doce suppliers
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Marketing Best Award, sculpture to reward the best companies in marketing, a Rio de Janeiro City sponsored event
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Creation of sculpture to reward companies by Procon, the Consumer-Affairs Department of Rio de Janeiro State
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Creation of sculpture to reward Ypiranga Oil fuel resellers
Click here to see the 1999 Award picture
And click here to see the Award picture for the year 2000

Sculptures for special clients and for the private art collection of Construtora Queiroz Galvão

Mandalas and sculptures for JB Graphics Bureau
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Special Sculpture entitled "Simplification" for Ypiranga Oil Corporation
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Commemorative sculpture for the Sun's Hotel, in Cabo Frio, Rio de Janeiro

Commemorative sculpture for the Excelsior Insurance celebrating its 40 years of foundation

Commemorative sculpture to celebrate the 10 years of foundation of Protos Engineering

Promotional sculptures for União Fabril Exportadora

Exclusive sculpture for the international clients of Brahma Beer company

Relieves and sculptures for Sondotécnica Soil Engineering

Creation of sculpture for the event "Coming Together Again" joining the Coca-Cola factories in Brazil

Award sculptures for various companies, an event promoted by Golden Cross Healthcare Company

Front and back covers, books and ilustrations, logos, folders and editorial works for newspapers


Holoassy Albuquerque